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Three Marketing Automation Strategies You Need to Implement Today
Guest post by Kimberly Maceda. Automation is the future of marketing. The market is still in its growth phase, and highly fragmented among more than 200 software providers. With its high potential and...
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Five Situations Where Marketers Should NOT Use Automation
Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a...
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Six Ways to Connect with Hard-to-Reach Business Buyers
It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder...
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Improving Business Productivity with Marketing Automation
Guest post by Riya Sander. Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t...
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Seven Powerful B2B Lead Generation Processes and Tools
Guest post by Robert Jordan. B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any...
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Best Practices for Buyer Personas, Influencer Marketing, and Demand...
Grabbing the attention of today’s busier-than-ever business buyers requires new thinking and new approaches. The good news? By using this guidance from three of the top minds in B2B marketing, you can...
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How Important Is Automation in B2B Sales?
Guest post by Kayleigh Alexandra. Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up...
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How to Boost Your ROI During a Content Drought
Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag...
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Five Ways IoT is Changing the Face of Marketing
Guest post by Ronita Mohan. The Internet of Things (IoT) has rapidly become part of daily life—it’s already crucial for monitoring health and wellbeing, and is playing a major role in global security....
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Drive More Sales: Seven B2B Marketing Automation Tips With Five Examples
Guest post by Natasha Lane. Automation can play a powerful role in driving your B2B brand forward. After all, automating processes doesn’t “just” allow you to save time and money. It can also make your...
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